5 Blogging Hacks to Make Your Content Marketing More Efficient

Don’t you just wish there was a way you could save yourself the countless hours that you pour into your business blog and instead use that time to do what you really enjoy? Like running your business, for example!

There are some great time savers out there to help you significantly reduce the amount of time that you are spending on your blog. Try out some of these blogging hacks and see if it makes your content marketing efforts more efficient:

1. Consider the amount of time you have to write a blog post when selecting a format.

Who said that every blog post you write needs to be 3,000 words? Often, the best blog posts that I read are filled with pictures or include a really helpful infographic. If you don’t have a lot of time to commit to writing an in depth blog post, collaborate with someone in your industry to curate an infographic. You could also use the post to throw together a quick how-to video or share pictures of customers loving your new products (with their permission, of course). While a lengthy post filled with text could easily take you 2+ hours to write, taking advantage of images and graphics could cut your time down to 30 minutes max.

Mixing up the types of content that you share on your blog can keep it from becoming monotonous and can offer an unexpected element for your readers, which they will love.

2. Keep a running list of content ideas.

Often, deciding what to write about takes longer than actually writing the blog post. Save yourself the agony of trying to come up with great content ideas when you’re sitting down to write and instead refer to your running list of killer content ideas. Naturally, the best ideas come to you when you’re in the shower or are driving in your car. Take a minute to jot these ideas down on a Google document or Trello board. Basically, these ideas should be stored in a place that is easily accessible and offers the ability to organize your thoughts.

3. Hold yourself accountable by adding writing deadlines to your work calendar.

In the fast-paced corporate world that we live in, it’s so easy to put off writing blog posts and instead deal with the 98 different office emergencies that are happening at the moment. Instead, to help hold yourself accountable to maintaining a solid blog for your business, build writing deadlines into your work calendar. This will give you a set time to work on a blog post. Plus, if colleagues have access to your calendar as well, they will know not to interrupt you during this time.

4. Develop a blog post production process that works for you.

If you spend 95 percent of your time writing a blog post, chances are that it won’t give you the results that you want. The best bloggers boost their productivity by creating a blog post production process that breaks down each aspect of writing quality content (brainstorming, researching, writing, editing, publishing, and promoting). At any given time, you could have multiple blog posts in these various stages. Think of it as your content pipeline!

5. Come to the realization that not every post will be perfect to your standards.

You will drive yourself bonkers if you try to make your posts 100 percent perfect before hitting publish. Obviously, you want to thoroughly proofread and edit your posts before publishing them, but the big takeaway here is not to over think things. Being too meticulous can be a huge time drainer.

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